How To Get More People Riding Motorcycles

How do you get more people riding motorcycles?  That’s the question everyone in the industry needs to answer and answer quickly.  In order to sell more motorcycles, parts and accessories, more riders, new riders, are necessary.  How is this going to happen? 

The marketing and advertising experts would love to increase their budgets but that will only peak the interest of those who want to get into motorcycles, but it won’t get most of them in.  Why?  Fear!  Fear of the motorcycle, fear of not knowing how to ride and even worse a fear they won’t be able to learn.  This fear keeps most of us from trying new things.

I learned to ride when I had no fear.  I was 5 years old at the time.  Most aren’t so fortunate and have never been on a motorcycle in their life.  They are the one’s the industry needs to attract.  Again, the question is how?

Here’s how.  Create an environment where a new rider can experience riding in a controlled setting, with qualified people to help them out.  Once a person has their fear reduced, mainly by taking the “unknown’s” out of the equation, they now have some confidence to keep going.  There are so many different ways to do this and people that would love to share their experiences with others.  It’s just a matter of putting it all together.  For some just the simple act of taking them for a ride might just be enough to get them hooked.

The key for the industry is to be proactive in getting new riders.  If they wait for people to take the plunge on their own, it won’t be long before the average age of the motorcyclist is over 50.  Be creative and most of all let the new rider experience the thrill of being on a motorcycle.

Gerald Trees

Lets Ride!


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