Let's Play A Game

Let’s play a brand word game.  The rules are simple, have 30 seconds to write down as many things that come to mind about the following brands.  That’s 30 seconds for each brand.

Kawasaki

Yamaha

Suzuki

Harley Davidson

Buell

Honda

Triumph

Ducati

Moto Guzzi

Aprilia

MV Agusta

Hyosung

Victory

KTM

Indian

So, how did you do?

If you put something down for each brand (“I don’t know or something to that effect doesn’t count) give your self a pat on the back and then get a life.  Just kidding (sort of).

Here’s what my answers were and as my wife can confirm, I don’t have much of a life outside of my two-wheel obsession.

Kawasaki

Green, Ninja, Jammin Jimmy Weinert, James Stewart, KX.

Yamaha

YZ, Bob Hannah, Kenny Roberts, Mono Shock, Yellow, Tuning Fork logo.

Suzuki

RM, GSXR, Red “S”, Roger De Coster.

Harley Davidson

American Flag “1”, The Harley Shield, V-Twin, a biker who hung out at the local pizza parlor when I was a kid, Racing Orange, Evel Knievel, Electra Glide, flat track racing, XR 750.

Buell

Funky looking motorcycles, air cooled V-Twin in a sport bike, sold at Harley Davidson, interesting innovations, lots of torque.

Honda

Elsinore, Red Wing symbol, red, Goldwing.

Triumph

British, British Racing Green, Triple cylinder engine, Inline twin, Bonneville.

Ducati

Red, Italian, great engine sound, expensive, great looking.

Moto Guzzi

Funny looking V-Twin.

Aprilia

Italian.

MV Agusta

Italian, hand made, bought by Harley Davidson.

Hyosung

Made in Korea, inexpensive.

Victory

US made.

KTM

Orange, made in Austria, makes kids MX motorcycles, dirt bikes.

Indian

US made, keeps going in and out of business.

BMW

German made, Boxer engine, great reliability, lots of options, shaft drive, expensive.

Now, go back and take a look at your answers.  You will probably find that for some brands you didn’t put anything, or perhaps only one or two short answers.  For these brands you’ve either not been exposed to the brand or simply don’t care about the brand.

Now take a look at those where you have more then three answers.  What did you put down? 

I was a bit taken back when I went and looked at what I put down.  For each of the four Japanese brands my answers were mainly related to color, who raced them and the name of a line like “Ninja” or “YZ”.  Much of this was influenced by my interest and involvement in motocross growing up.  For Harley Davidson my answers also revolved around color and racing, but included the engine a dare devil and a person who rode a Harley and treated a kid (me) with respect.  For Harley Davidson though, I think of the logos first when I hear the name.  Finally there’s BMW.  I don’t know if I will ever own a BMW, but when I look at my answers I have to wonder why I wouldn’t own a BMW.  Everything I put down was related to the quality of this motorcycle.

The point of this exercise was to let you take a look at what stimulates you about a given brand.  Many purchases, including motorcycles, are based on an emotional connection with a brand even though another brand may offer a better product at an equal or better price.  Your answers will give you and idea on what stimulates you and should help you focus on which brand you should be looking at.  Your answers could also cause you to question why you are drawn to a brand when something else may be better.

For me, I’m thinking I need a Harley, Ducati, Buell and BMW in my garage.  That should fill my emotional and logical needs nicely.  For a little while at least.

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