Thank You Harley Davidson

I received a pleasant little surprise in the mail today.  It was a gift card from Harley Davidson for $100.00 toward a rental of a Harley Davidson motorcycle from an authorized dealer. 

Now I’ve been at this long enough to understand this little gesture is marketing.  I also know that it’s brilliant and something no one else, to my knowledge at least, is doing.  This little gesture cost the Motor Company very little to produce and send out compared to other forms of advertising and I also believe it will work.

Here’s the deal.  The best way to sell a motorcycle is to get people to ride it.  Experiencing the sound, smell and feel of a motorcycle first hand will get someone whipping out their credit card to put a down payment faster then any other method and the only way to get someone who isn’t in the market, into the market.  You can imagine all you want how it will make you feel cruising down the road or carving the corners but it’s never as good as the real thing.  The sound of the engine after you’ve thumbed the starter, feeling and hearing first gear being engaged and the sensation of accelerating, slowly at first, out of the parking lot and onto the road.

Harley Davidson, with this gift card marketing is encouraging me, and I’m sure many others, to not only take a demo ride but rent the Harley Davidson of my choice and get lost for a day or two.  They’re betting I’m going to want to keep it for much longer.

Lets Ride!

Gerald Trees

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